From its humble beginnings as an arch-support manufacturer, to its foray into the specialized shoe industry in the ‘70s, to its current status as a household name in athletic footwear and apparel—New Balance has been helping athletes pursue their own definitions of excellence since 1906. No matter your goal: New Balance makes the gear that will help you achieve it.

Whether you’re just getting into running or you’re a seasoned pro, New Balance can help you set new personal records in comfort and style. The company’s high-quality running shoes and clothing are designed with an athlete’s needs in mind, which is why all-stars like Kendall Ellis, Sydney McLaughlin, Gabrielle Thomas, and more choose to run in New Balance.

Serve your best game yet with New Balance tennis gear. From shoes and apparel to bags and accessories, get the performance you need and the style you want. With such a commitment to quality and craftsmanship, it’s no wonder tennis pros like Milos Raonic and Heather Watson trust New Balance on the court!

Your walking shoes need to cover a lot of ground — literally and figuratively. That’s why New Balance walking shoes are engineered to meet the demands of even the most discerning consumers. Get all-day comfort, style, and support with New Balance!

You train hard and you need shoes that can keep up with your workouts. From CrossFit to functional training to high-intensity interval sessions — New Balance has training shoes that are durable and supportive enough to help you crush your goals.